The strategy of mass mailing is extremely important to any online business, as it allows them to reach out to thousands of people in a single marketing campaign. The main problem when doing this though, is avoiding getting blacklisted for SPAMMING.
Small business owners know that opt-in email marketing is a way around this problem. When you are able to identify your correct target markets, and match them up with your appropriate product or service, you can be certain that you will make sales. Even in an economic crisis these people will still buy more online, than in a store.
An example of this is that ComScore Cyber - a web measurement firm - revealed that Monday's sales just prior to the inauguration of President Obama were up by 15%. The same firm also said that on Cyber Monday 2008, people turned to online sales at a rate of 15% more than the previous year, and 33.4% of this was generated through referrals.
This is extremely good news for an individual getting involved with opt-in email marketing, as it shows that if you do it correctly, you will reap the rewards. There is definitely a right way and a wrong way to do email marketing.
A lot of people that enter email marketing via the internet go about it in the wrong way. They will often buy a list from a broker, on the promise that it is a unique list, which has been well researched, and has not been used before. The individual will then start off on their email campaign without worry, only to find out later, that their company has been blacklisted.
The correct way to go about things is to use opt-in email marketing campaign. It is in fact an easier way of doing things, as it allows you to get straight to the target market that is yours. Opt-in email marketing allows you to add a link at the bottom of your mass email, which allows people to either unsubscribe from your mailing list, or 'opt-in' to receive more information from you. As a result you are eliminating people that are not interested, and focusing on, and securing those who are.
Opt-in email marketing helps you, the marketer, target specific groups or individuals, with offers that meet their regular requirements. What this method does is, it helps you find those people who want what you offering, and are are willing to pay good money to receive it. You will supply them will 'real time' offers, and create messages which will appeal to them.
As you become more experienced with opt-in email marketing you will discover that the quality of your list increases, as you have targeted messages to specific people that have been buying your products. The section of your list that you are sending these targeted messages to will out-perform your other groups, far beyond your expectations. Opt-in email marketing will make sure that plenty of traffic is being driven straight to your door.
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